Wilson continues its emphasis on apparel with the company’s latest tennis collection, which aims to blend “fashion and function for athletes at every level.”
Tennis is a sport Wilson has a deep history in, especially on the equipment side. Wilson has provided the official ball and served as the racket stringer for the U.S. Open for over 40 years, the company noted in its release. But apparel is a newer focus area for Wilson, which rolled out its first lifestyle apparel collection just last year. The company has always had an apparel offering, but its Sportswear line tackles clothing for both on and off the court.
For the U.S. Open last year, Wilson opened a pop-up dedicated to tennis to not only show off Wilson’s apparel and equipment offerings, but also to serve as an event space for tournament viewing. The location doubled as a museum, detailing Wilson’s history in tennis and milestone moments in the sport.
Wilson’s new apparel strategy, which encompasses both performance and more casual, everyday wear, puts the company in more direct competition with sports generalists like Nike and Adidas. Lululemon has also begun launching sport-specific apparel collections to gain market share in activities like tennis, golf and hiking. Outside of tennis, Wilson offers more technical apparel in golf and basketball as well.
Continue Reading At:
https://www.retaildive.com/news/continuing-apparel-push-wilson-debuts-performance-tennis-collection/623733/
